As demand for café-style coffee at home continues to rise across South Africa, Jacobs is expanding its specialty mixes range with the launch of Jacobs Hot & Iced Latte and the much-anticipated return of Jacobs Vanilla Cappuccino.
The expansion comes as South Africa’s coffee market is projected to grow at an annual rate of approximately 7.21% between 2024 and 2028, reflecting a growing appetite for premium and specialty coffee experiences enjoyed in the comfort of home.
“These additions reflect how people enjoy coffee today – flexible, flavourful and personal,” says Domaine Rautenbach, Senior Brand Manager for Jacobs. “From the smooth new Latte to the return of our Vanilla Cappuccino, we’re giving consumers more choice to enjoy café-style moments at home without compromising on taste or value.”
A new way to latte: smooth, creamy and perfect hot or iced
The newly launched Jacobs Hot & Iced Latte is crafted for consumers who prefer a milder coffee taste with a creamy finish. Designed for dual preparation, it can be enjoyed hot for comforting winter moments or poured over ice for a refreshing summer drink.
The product taps into the growing popularity of iced and customisable coffee formats, particularly among Millennials and Gen Z consumers seeking café-style experiences without leaving home.
Individually portioned for convenience, the Latte ensures consistent preparation whether enjoyed at home, at work or on the go.
Vanilla Cappuccino returns by popular demand:
Following strong consumer demand, Jacobs is reintroducing its Vanilla Cappuccino to the specialty coffee mix range.
Vanilla remains one of the most popular flavours within flavoured coffee mixes, with consumer feedback indicating clear demand for its return. The relaunch strengthens Jacobs’ flavour portfolio while supporting continued growth in the specialty coffee category.
Like the new Latte, the Vanilla Cappuccino is available in convenient single-serve sticks for quick and easy preparation.
Coffee that fits your lifestyle:
Together, the two products offer:
• Versatility across seasons and occasions
• Consumer-driven innovation inspired by flavour trends
• Accessible premium quality at an affordable price point
• Convenient single-serve sticks for quick, consistent preparation
With these additions, Jacobs continues to evolve its specialty portfolio in line with how South Africans live, work and socialise – making café-style coffee moments more accessible at home.
The Jacobs Specialty Coffee Mixes are now available at leading retailers nationwide.
ENDS
About Jacobs
Founded in 1895, Jacobs Coffee is a brand with a rich heritage of delivering premium, aromatic coffee that enriches everyday moments. With more than 125 years of coffee expertise, Jacobs remains committed to bringing high-quality coffee experiences to consumers around the world.