Where Stories Meet Strategy:
The Current was founded by Rumbidzai Chivende, a broadcast journalist with seven years of experience in the newsroom and an unwavering passion for storytelling that connects, informs, and inspires.
Our Story:
What began as a platform for sharing travel adventures and lifestyle discoveries has evolved into something much greater. We’ve learned that every brand has a story worth telling, and every experience deserves to be captured authentically.
With a foundation built on journalistic integrity and creative storytelling, The Current has grown from personal narratives to becoming a trusted voice in brand storytelling. Our background in broadcast journalism means we understand the power of a well-told story, whether it’s a hidden travel gem, a wellness breakthrough, or a corporate success story.
Our Vision:
We aim to become Africa’s most trusted brand storyteller, not just for travel and lifestyle content, but as a strategic partner for brands seeking authentic engagement with their audiences.
We’ve already begun this journey, partnering with forward-thinking companies who understand that in today’s digital landscape, storytelling isn’t just marketing—it’s connection.
Recognition:
Our commitment to quality content and authentic storytelling was recognized when we were awarded 2nd Runner-Up for Digital Content Creator at the prestigious Zimbabwe South Africa Business Expo Awards, a testament to our growing influence and the trust our audience places in our voice.
What We Do:
At The Current, we blend journalistic excellence with creative storytelling to deliver:
- Compelling Travel Narratives that transport readers to new destinations
- Lifestyle Content that resonates with modern, conscious audiences
- Brand Partnerships that feel authentic and drive real engagement
- Corporate Storytelling that humanizes businesses and builds trust
- Event Coverage that captures moments and amplifies reach
Our Approach:
We believe in:
- Authenticity over hype
- Quality over quantity
- Connection over clicks
- Stories that matter
Every piece of content we create is crafted with the same rigor and passion that comes from years in the newsroom, fact-checked, thoughtfully written, and designed to engage.
Why The Current?
Because in a world of constant noise, people crave stories that are real, relatable, and beautifully told. Whether we’re exploring a new city, reviewing a product, or telling your brand’s story, we bring the same commitment to excellence that has defined our journey from the newsroom to digital storytelling.
Let’s Tell Your Story:
📧 rumbichivende@gmail.com
The Current—Strategic Storytelling for Brands that Matter