Yesterday was such a wholesome day. I’d been planning for this event for a month, and for the first time I fully committed to the theme, Dubai luxe from head to toe!
Hosted at Aurum Restaurant in Sandton, the launch of Jacobs’ new Dubai Chocolate Style Cappuccino sachets was such a beautiful success. We took part in sensory experiences, tried the new Dubai Chocolate Cappuccino, and even got to play around with the actual Dubai Chocolate and decorate it ourselves, such a fun touch.
Jacobs has just introduced their Dubai Chocolate Style Cappuccino sachets, inspired by Arabian flavours and one of the fastest-growing trends in global indulgence. The blend combines smooth milk chocolate and creamy cappuccino with subtle notes of pistachio, saffron and cardamom, flavours currently shaping desserts, drinks and gifting worldwide.
Each box comes with eight single-serve sticks, perfect for a cosy hot treat, served over ice, or turned into a dessert-style creation. It’s convenient luxury you can enjoy anywhere, anytime.
Coffee culture is evolving. Consumers are looking for indulgent, sensory-led products that feel special and shareable,” says Hayley van Niekerk, Marketing Lead at JDE. “Jacobs Dubai Chocolate was created in response to this shift, a flavour that taps into premiumisation and what younger audiences are excited to taste and talk about.”
By bringing Dubai-inspired notes to the South African coffee scene for the first time, Jacobs is turning everyday coffee moments into something memorable, whether shared, gifted, or enjoyed solo.
And honestly? My dream of becoming a rich hun through this blog keeps coming alive every single day.
Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.