Coffee lovers, get ready for a convenient new way to enjoy your favourite brew this spring. As the days grow warmer, the coffee ritual is getting a little cooler — and Jacobs is meeting the moment by bringing its long-standing coffee heritage into a new generation of coffee occasions with the launch of Jacobs Ice Presso Latte and Jacobs Ice Presso Classic.
Ready to drink, chilled, and made for life on the go, the new range gives coffee lovers another way to enjoy Jacobs — whether that’s grabbing one on the way to campus, taking it along for the commute, meeting friends, or simply switching up the usual coffee break.
A Shift in Coffee Culture:
The launch comes at a time when coffee culture is moving away from the idea of one traditional cup, and more toward how, where, and when people choose to enjoy it. For younger consumers especially, coffee has become part of the rhythm of everyday life — a pick-me-up between plans, a reason to gather with friends, or simply something to reach for when the mood calls for it.
“Coffee has a rich heritage, but the way we enjoy it doesn’t have to stay the same,” says Domaine Rautenbach, Senior Brand Manager at Jacobs. “Jacobs Ice Presso is about bringing that heritage into the here and now — giving consumers a chilled, convenient way to enjoy the coffee they know, but in a format that fits how they live today.”
Two Ways to Chill:
Available in two variants — Jacobs Ice Presso Latte and Jacobs Ice Presso Classic — the range delivers a sweet, milky iced coffee experience in a ready-to-enjoy format, no brewing or blending required.
For Jacobs, the move into ready-to-drink coffee isn’t about redefining what coffee means, but about creating new ways for people to enjoy it.
“Our heritage gives us a strong foundation, but innovation is what keeps a brand relevant. We want Jacobs to be part of the coffee moments that matter to consumers now, not only the ones we’ve always known,” adds Rautenbach.
Heritage, Reimagined:
With September marking Heritage Month in South Africa, the timing feels intentional. It’s an invitation to look at heritage a little differently — not simply as something to preserve, but as something that can evolve alongside the people who carry it forward.
From the traditional morning mug to iced coffee on the go, coffee culture keeps changing — and Jacobs is bringing its own heritage along for the ride.
Jacobs Ice Presso Latte and Jacobs Ice Presso Classic are available in stores nationwide.