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The Current

“Strategic Storytelling for Brands that Matter.”

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The Current

“Strategic Storytelling for Brands that Matter.”

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Why Being a Young African Is the Coolest Thing Right Now

There has never been a better time to be young and African. The world is finally paying attention—not just to our challenges, but to our culture, our voices, and our power. From the beats of Afrobeats dominating global charts to…

  • Rumbidzai Chivende
  • April 30, 2025
  • Lifestyle

Luxury Bags: From Distant Dream to Working Girl Reality

There was a time when luxury bags—those pristine Chanels, classic Birkins, or effortlessly cool Louis Vuitton Neverfulls—felt like something reserved for celebrities, heiresses, or characters in fashion magazines. For many of us, they existed behind glossy pages or security glass…

  • Rumbidzai Chivende
  • April 29, 2025
  • Food

Emerging Female Artists from Zimbabwe You Should Have on Your Radar

Zimbabwe’s music scene is undergoing a vibrant transformation, led by a new generation of fearless, genre-defying artists. These talented musicians are blending Afrobeat, R&B, trap-soul, and pop into fresh sounds that are proudly Zimbabwean and universally appealing. Here are five…

  • Rumbidzai Chivende
  • April 29, 2025
  • Lifestyle, Travel

5 American Restaurants I Dream of Trying One Day

America has so many iconic restaurants, and as a foodie at heart, I’ve built up a little list of places I can’t wait to experience one day. Here are five restaurants that are definitely on my must-try list: 1. Eleven…

  • Rumbidzai Chivende
  • April 28, 2025
  • Lifestyle

THE SIPPING NEWS | The Champagne Widows Conquering Africa… and 5 Bottles to Try

There’s a sparkling revolution quietly bubbling across Africa — and it’s led by a remarkable legacy: the Champagne widows. These pioneering women, who centuries ago shaped the world’s love affair with champagne, have found an enthusiastic audience across the African…

  • Rumbidzai Chivende
  • April 26, 2025
  • Lifestyle, Travel

From Tau to Today: How One Trip Rekindled My Writing Journey

It’s easy to overlook how far you’ve come until you take a moment to look back. For The Current, that moment came last July, when we received our very first paid travel opportunity to the magnificent Tau Game Lodge. It…

  • Rumbidzai Chivende
  • April 24, 2025
  • Lifestyle

South African Winery Wins Top Honours at Prestigious London Wine Competition

South Africa has once again proven its excellence in winemaking, as a local winery clinched top honours at the 2025 London Wine Competition—a prestigious global contest that celebrates quality, value, and packaging in the wine industry. The award not only…

  • Rumbidzai Chivende
  • April 24, 2025
  • Lifestyle

TheMiz: Celebrating Zim Urban Culture in the Heart of Joburg

  • Rumbidzai Chivende
  • April 24, 2025
  • Food

Absa Launches “The I Grew It Show” to Celebrate African Entrepreneurs and Drive Youth Empowerment

Absa Group has officially launched “The I Grew It Show”, a dynamic new content series set to redefine how entrepreneurship is viewed across the African continent. Premiering on 17 April 2025 on Absa’s YouTube channel, the series is a bold…

  • Rumbidzai Chivende
  • April 23, 2025
  • Lifestyle

Bolt South Africa Supports Peaceful Protest Against GBV and Femicide with Discounted Rides

Bolt South Africa proudly stands in solidarity with citizens participating in the peaceful protest at the Union Buildings on 11 April 2025, aimed at raising awareness around gender-based violence (GBV) and femicide. To make participation more accessible, Bolt will be…

  • Rumbidzai Chivende
  • April 11, 2025
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