“Strategic Storytelling for Brands that Matter.”
“Strategic Storytelling for Brands that Matter.”
Roskilde Festival, Northern Europe’s largest music event, returns from 28 June to 5 July 2025, and this year’s edition places a powerful spotlight on African artists, reinforcing the festival’s dedication to diverse global representation. Headlining the African contingent is South…
1. Leading Roles at Cannes Lions At the 72nd Cannes Lions Festival of Creativity (June 16–20, 2025), South Africa again cemented its influence: Xolisa Dyeshana (Joe Public, Johannesburg) serves as Jury President for Audio & Radio, continuing the nation’s strong…
Lamelle Pharmaceuticals has just unveiled the new and improved Lady Prelox—a proudly science-backed, natural supplement designed with the African woman in mind. This upgraded formula is made to support female sexual wellness, while easing the journey through pre-, peri-, and…
In a bold move set to redefine e-hailing in South Africa, Bolt has rolled out a new fleet of branded Citroëns in Cape Town—marking a powerful step forward in mobility, accessibility, and African innovation. With 21 vehicles already in rotation…
Every time I think of Njanja, I think of peace. Not the kind found in luxury spas or curated retreats — but the kind that lives in open skies, quiet roads, and the steady hum of village life. Njanja is…
In recent years, Africa has redefined luxury travel — not just with breathtaking landscapes, high-end lodges, and once-in-a-lifetime experiences, but through a deeper, more meaningful connection between travelers and the communities they visit. Today, a growing number of eco-lodges and…
I think of the day I became a mother — the nerves, the overwhelming love, and yes, the fear. I had a supportive midwife, access to medical care, and a room full of people ready to help me through labor.…
In true Oprah fashion, Mama O is once again using her voice to champion women’s health—this time shedding light on a journey that every woman, across continents and cultures, will one day walk: menopause. After the success of The Menopause…
When I launched The Current, I didn’t know exactly what it would become. All I knew was that I loved to write, and honestly, I would write about anything. If you sent me a press release, trust me, I would…
In many parts of Africa, being born a girl can mean growing up too fast. It can mean dreams interrupted by forced responsibilities, or potential dimmed by the harsh realities of early marriage and teenage pregnancy. But it doesn’t have…