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The Current

“Strategic Storytelling for Brands that Matter.”

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Miladys AW26: A Season Truly Built For Women

There’s something special about a fashion showcase that feels less like a runway and more like a conversation — and that’s exactly the energy Miladys brought to their AW26 unveiling. Held at The Terrace at Ground in Johannesburg, the intimate…

  • Rumbidzai Chivende
  • May 1, 2026
  • Lifestyle

Freedom, Festival & Making Informed Choices at ULTRA South Africa 2026

Freedom Day hits different when you’re standing in a crowd of thousands, music shaking the ground beneath you, and the air around you is actually… fresh. That was the energy at ULTRA South Africa 2026, and honestly? I wasn’t expecting…

  • Rumbidzai Chivende
  • April 26, 2026
  • Lifestyle

Absa brings “Here to Be” to life at the 2026 FORBES WOMAN AFRICA Leading Women Summit

Absa activated its 2026 brand platform, “Here to Be – A Force for Africa’s Future,” at the FORBES WOMAN AFRICA Leading Women Summit, marking its second year as the event’s official banking partner and reaffirming its commitment to advancing women’s…

  • Rumbidzai Chivende
  • March 19, 2026
  • Lifestyle

Women in Leadership Are Driving Resilience at JDE Peet’s South Africa

Across South Africa’s evolving business landscape, resilience has become one of the most important qualities organisations can cultivate. Economic shifts, changing consumer behaviour and global uncertainty mean companies are constantly adapting. Increasingly, one factor is proving critical in navigating this…

  • Rumbidzai Chivende
  • March 16, 2026
  • Food

Jacobs turns up the flavour with new Latte launch and the return of Vanilla Cappuccino

 As demand for café-style coffee at home continues to rise across South Africa, Jacobs is expanding its specialty mixes range with the launch of Jacobs Hot & Iced Latte and the much-anticipated return of Jacobs Vanilla Cappuccino. The expansion comes…

  • Rumbidzai Chivende
  • March 16, 2026
  • Lifestyle

Maison Martell Brings Slow Luxury to Johannesburg in 2026

Johannesburg, get ready. In March 2026, Maison Martell, the world’s oldest cognac house, will unveil The Maison, a cultural residence set to embed itself within Africa’s most influential creative cities. And the first chapter begins right here at home. More…

  • Rumbidzai Chivende
  • February 16, 2026
  • Lifestyle

When Innovation Meets Legacy: Inside Ferrari’s Bold New Partnership Chapter

FOMO hit different this time. Last week, I missed an entire trip to Italy for an F1 event and honestly, my life was a bit upside down at the time. But everything happens for a reason, right? Still, I’m here…

  • Rumbidzai Chivende
  • February 14, 2026
  • Travel

Autumn Love at Tau: Where Safari Romance Meets Family Adventure

I’ll be honest with you, this article has been living in my head for weeks, maybe months. It’s the first piece I’ve managed to finish this year, and there’s a reason it finally made it onto the page: I’m manifesting…

  • Rumbidzai Chivende
  • February 10, 2026
  • Food

Jacobs shares the ultimate festive showstopper: The Cherry & Chocolate Coffee Charlotte

This holiday season, Jacobs is bringing a little extra magic to South African tables with a dessert that’s as beautiful as it is delicious. The Jacobs Festive Cherry & Chocolate Coffee Charlotte is a stunning creation that marries the bold,…

  • Rumbidzai Chivende
  • December 18, 2025
  • Food

Kellogg’s Power Breakfast Café Creates Immersive Sensory Journey at Menlyn Mall

Kellogg’s South Africa has unveiled the Power Breakfast Café, a multi-sensory pop-up experience running at Menlyn Mall in Pretoria from 11-14 December. The vibrant activation reimagines breakfast through layered flavours, interactive zones, and creative showcases of the complete Kellogg’s portfolio.…

  • Rumbidzai Chivende
  • December 12, 2025
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