“Strategic Storytelling for Brands that Matter.”
“Strategic Storytelling for Brands that Matter.”
We had the pleasure of attending the launch of Gly-Fusion, the latest innovation from Sofnfree, one of South Africa’s most beloved haircare brands. The event took place at the stunning STAY by Inimitable in Muldersdrift, where we witnessed the unveiling…
Walking into Day 2 of the Momentum Science of Success festival, you could feel that we were no longer just talking theory – we were getting into the how of making money moves in a noisy, expensive South Africa. The…
Last week I had the privilege of sitting in a private media brunch with Dr Price Pritchett, right here in Sandton, for an intimate conversation about how to stay focused in a world that’s constantly pulling us in a million…
November marks Diabetes Awareness Month, a time dedicated to raising understanding and promoting better management of one of the world’s most pressing health challenges. It’s also a reminder of how far medical innovation has come, especially as artificial intelligence (AI)…
At The Current, we’re always seeking new ways to connect, explore, and tell stories that blend lifestyle, culture, and experience. In August, while helping my sister with her F1 Miami accreditation, I stumbled upon Speed Classics Cape Town, described as…
The loyalty programme reimagined for South Africans’ well-being Dis-Chem is rewriting the loyalty playbook with the launch of Better Rewards, a reimagined loyalty programme that gives shoppers what they’ve been asking for — instant savings on everyday essentials, right at…
Peace of mind for parents on the go: The festive season often means family road trips, long-awaited holidays, and plenty of sunshine. Travelling with little ones can be such a joy — filled with laughter, new experiences, and those unforgettable…
Stories aren’t just entertainment, they’re powerful tools for connection, influence, and transformation. Here at The Current, we’ve been reflecting on how stories can do more than just inform; they can inspire action and spark meaningful change. And as we make…
There’s a saying we grew up with across many African homes: “What you don’t know won’t kill you.” It brought comfort, especially in communities where access to information or healthcare wasn’t always guaranteed. But as I’ve learned, sometimes what you…
We landed in Dubai on an afternoon that can only be described as scorching. The kind of heat that hugs you the second you step outside! But despite the oven-like welcome, there was an excitement in the air. By the…